About this role
Marketing Manager-PCIO-FraBeN
Essential job Responsibilities Objectives:
Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).
Responsibilities:
• Operationalize PCIO plan revenue & Divisional Margin achievement • Achievement of market share goals and value maximization for all PCIO product areas • Effective development and implementation of marketing strategies and activities throughout France. • Brand Differentiation and Value Preservation / Creation • Adapting global and region marketing strategies to local market needs • Geography influencer and monitor of market activities across EMEA • France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business • Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France. • Partner with the EMEA marketing group to develop the products and materials that support our strategies • Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment. • Equip the sales team with expertise and ability to support PCIO cases autonomously • Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies • Provide insights for financial planning and forecasting as well as strategic planning exercises
• Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives • Manage one alternant to drive PCIO tactics implementation in France
Knowledge & Skills:
• In depth understanding of the FraBeN landscape in PCIO • Medical Device industry and market trends knowledge • High level business and financial acumen • PCIO product and service knowledge • Strong communication & influencing skills • Ability to build long term strategic and senior level relationships • Business Planning and project planning • Analytical, Creative and operational high-level marketing skills
Required competencies:
• Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders • Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators • Ability to interface with key customers and opinion leaders • Results driven • Creative thinking • Strong customer orientation • Strategically minded • Adaptability - challenges the status quo
Educational requirements:
• Minimum bachelor’s degree in science or economics
Experience:
• Minimum 10 years related sales/marketing experience • Medical education or previous experience in Medical business is preferred • Mature product / business life-cycle management would be advantageous • Track record of tangible results • Advanced (local) marketing experience • Large multinational company experience • Multi-stakeholder experience
Specific requirements:
• Fluent in French and English - Dutch would be advantageous
Location: Rungis