About this role
The Opportunity At Abbott, we’re committed to helping people live fuller, healthier lives. As Regional Marketing Manager – Heart Failure, you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including Chronic HF, Acute HF and CardioMEMS™. This is a high‑impact, regional leadership role combining strategic marketing ownership, cross‑functional influence, and close partnership with commercial teams, with clear accountability for business growth and long‑term value creation. What You’ll Do Strategy & Portfolio Leadership
• Define and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction. • Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives. • Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution. Regional Coordination & Execution
• Drive consistency of marketing approaches across South Europe while adapting to local market dynamics. • Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders. • Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement. Commercial & Market Impact
• Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage. • Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio. • Partner with the field organization through joint customer visits and strategic account engagement. Stakeholder & Ecosystem Engagement
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders. • Support Health Economics, Reimbursement and Governmental Affairs initiatives to enable access and adoption. • Identify cross‑divisional synergies within Abbott and lead pilot initiatives where relevant. Leadership & People Development
• Inspire, coach and develop the regional marketing team, fostering a culture of accountability, collaboration and continuous improvement. • Act as a role model for Abbott’s values, ethics and compliance standards, including Quality and OEC requirements. What You Bring
• Medical, scientific or biomedical education. • Solid experience in medical devices, with 5+ years in Heart Failure, Cardiac Surgery, Perfusion or related clinical/marketing roles. • Proven success in strategic marketing, portfolio management and key account engagement. • Strong understanding of medical device compliance and reimbursement pathways. • Experience working in complex, matrix organizations across multiple countries. • Fluency in English (written and spoken) & French; additional European languages are a plus. • A results‑driven, entrepreneurial mindset with strong influencing, prioritization and problem‑solving skills.
Why Abbott
• Work at the forefront of innovation in Heart Failure care. • High‑visibility regional role with strong exposure to EMEA/APAC and global leadership. • Collaborative, values‑driven culture with real opportunities for growth and development.
Abbott is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.