About this role
The Trade Mark (TM) Formalities Paralegal sits within the Intellectual Property (IP) sub‑team of the ASOS Legal Department. As an innovative pure‑play e‑commerce fashion destination, IP and trade marks underpin every part of ASOS’ brand and business. This role is key to ensuring the Legal Department meets the needs of teams across the globe - requiring strong commercial awareness, the ability to work confidently across multiple jurisdictions, and the judgement to identify risks and escalate issues promptly.
You’ll need to be hands‑on, commercially minded, and highly organised, with the energy and curiosity to support the full lifecycle of our trade marks. A genuine interest in trade marks is essential, along with the desire to handle a blend of formalities and broader IP paralegal tasks at the fast pace our business moves.
The Details
You will be responsible for all TM formalities for the team working closely with the Senior TM Paralegal, while also supporting a range of TM/IP paralegal work:
Formalities
Managing all formalities associated with TM filing programmes, prosecution, registration, and maintenance (including preparing POAs, application forms, renewal fee payments, etc.)Running audits of database updates to ensure accuracy and completenessEnsuring ASOS’ TM database is up to date with accurate, relevant informationProducing reports and data for the IP Team, Legal Department and wider businessOrganising and maintaining storage and retrieval of original documentsTrade Mark / IP Tasks
Instructing filing programmes and liaising with local counsel to ensure all requirements are metPreparing TM applications at UKIPO, EUIPO and WIPOResponding to day‑to‑day specification objectionsWorking closely with local agents to ensure efficient portfolio managementGathering evidence for filings, prosecution and disputesPreparing first‑draft use statements for prosecution or disputesRunning brand clearance searchesActing as the “#2” for paralegal tasks relating to IP claimsSupporting our culture by championing Diversity, Equity & Inclusion strategies.We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
CITMA Trade Mark Paralegal qualification (preferred)Solid experience in trade mark registration and prosecution, either in private practice or in‑housePrevious experience using WebTMSStrong IT skills, particularly across Microsoft 365Excellent organisational skills and attention to detailStrong communication skills, with the ability to adapt style for different stakeholdersThe ability to thrive in a fast‑paced, constantly evolving environmentA proactive mindset and ability to work in a fast‑growing, agile environmentAbout You
Passionate about fashion, retail and brandsCurious and eager to learn, including exploring AI tools, automation and simple agent‑building to streamline TM formalitiesComfortable taking ownership and driving tasks forward independentlyCollaborative and approachable, with a willingness to work closely with legal, commercial and branding teamsAble to balance precision with commercial pragmatismCalm and solutions‑focused when managing competing prioritiesKeen to contribute to process improvement within the IP/Brand Protection teamAdaptable and resilient in a dynamic, fast‑changing environmentEnthusiastic about supporting a high‑volume international TM portfolioConfident in communicating with internal teams and external counsel BeneFITS’
Employee discount (hello ASOS discount!)Employee sample salesFixed Annual Payment in addition to your salary each year, it's just an extra thank you from us25 days paid annual leave + an extra celebration day for a special momentPrivate medical care schemeOpportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.