About this role
At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.
Position Summary The Senior Marketing Manager for IVF Genetic Testing leads strategic marketing initiatives across PGT-A, PGT-M, PGT-SR, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, positioning assay performance, and enabling commercial teams to succeed in a highly technical and clinically sensitive environment. The ideal candidate combines deep knowledge of IVF workflow and genetic testing with strong skills in strategic messaging, content creation, launch execution, and customer insight development.
The Senior Marketing Manager acts as the bridge between commercial needs, product management, clinical scientists, and genetic counselors to ensure accurate, compelling messaging that resonates with clinicians, embryologists, and patients.
Key Responsibilities
Marketing Strategy & Market Development
Develop and own the North America marketing strategy for PGT-A, PGT-M, PGT-SR, and related genetic testing and genomic services.
Identify emerging trends in reproductive genetics, including mosaicism reporting, non-invasive PGT, expanded carrier screening integration, and AI-assisted embryo evaluation.
Conduct market segmentation and positioning to differentiate offerings across IVF clinics, embryology labs, genetic counseling networks, and patient pathways.
Build annual marketing plans and performance dashboards to drive demand generation and revenue growth.
Product Messaging, Content, and Brand Development
Create robust, scientifically accurate messaging aligned with clinical evidence, regulatory requirements, and physician expectations.
Develop high-value marketing materials including:
Clinical white papers
Case studies
Technical briefs
Videos and digital campaigns
Sales presentation decks
Infographics and report interpretation guides
Translate complex genomic and algorithmic concepts into clear, understandable communication for clinicians and patients.
Commercial Enablement
Partner with sales to deliver training tools, competitive positioning, and objection-handling resources.
Build ROI calculators, talking points, and workflow tools that highlight accuracy, TAT, reliability, and clinical utility.
Deliver ongoing competitive intelligence and field updates.
Product Launch & Go-to-Market Execution
Lead multi-phase launch planning for new assays, platform updates, algorithm improvements, and reporting enhancements.
Coordinate with clinical, regulatory, product management, and genetic counseling teams to ensure alignment.
Manage pre-launch education, KOL engagement, and marketing campaigns.
Monitor post-launch performance and refine messaging based on adoption, TAT trends, and customer feedback.
Customer Insight & Clinical Engagement
Conduct Voice of Customer (VOC) research with embryologists, reproductive endocrinologists, lab directors, genetic counselors, and IVF administrators.
Build strong relationships with KOLs to drive credibility and obtain clinical evidence supporting marketing claims.
Lead advisory boards, webinars, and scientific forums to shape product perception and strengthen clinical trust.
Analyze usage data, mosaicism trends, call rates, and reporting outcomes to guide marketing improvements.
Market & Portfolio Analytics
Track North America PGT market trends, regulatory changes, and emerging technologies.
Provide quarterly updates on market share, competitive movements, pricing changes, and customer needs.
Evaluate campaign ROI, lead quality, funnel conversion, and churn/leakage patterns.
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
401(k) plan with company safe harbor matching
An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.