About this role
About Us:
Rentokil Initial is one of the largest business service companies in the world comprising a number of global brands including Rentokil, Initial and Ambius. In Sub-Saharan Africa we have 2 primary businesses covering a range of business services from pest control to washroom hygiene. In South Africa we also have an interior landscaping business.
Job Purpose: We have a great opportunity for a senior email marketing executive wanting to join a dynamic marketing team and help deliver an exciting email programme. We are looking for someone with an interest in data segmentation and manipulation, to ensure that we target the relevant audiences with our email communications. The role will liaise with the Marketing Managers in the region to discuss, and refine target audiences for their business communications.
This role will support the Sub-Saharan African teams across our family of businesses, delivering the day-to-day communications as set out in the Email Marketing programmes. The role will utilise data analysis to gain insight into how we can further optimise campaigns to ensure we are targeting the right recipients, with the right messages. You will be given the email briefs along with the email content, it’s then over to you to get the email workflows created, the email templates built and ensure the right emails are sent to the right target audiences.
We will also require this role to spend approx 20% of their time supporting the South Africa Digital Marketing Manager with uploading content into our website CMS platform. They will also support the business with appropriate kpi reporting.
Requirements
PRINCIPAL DUTIES & RESPONSIBILITIES:
Creating and developing targeting workflows for email marketing campaigns.Maintaining customer databases and subscription preferences.Creating segments to target audiences within our email marketing tool.Understanding of how to make best use of available data.Assisting in data requests for multichannel campaigns as required.Issuing email marketing campaigns, working to schedules as set out in the marketing calendar across all businesses.Reporting and providing up-to-date performance indicators of email marketing campaigns.Testing and revising targeting campaigns based on performance indicators.Providing analysis and understanding on key campaign performance metrics.Provide support to the Digital Marketing Manager with website page creation and optimisation.
SKILLS and COMPETENCIES:
A good understanding of best practices in email marketingAn understanding of automation technologyIntermediate skills in Google / MS Office Suite or equivalent, with a good level of competency using spreadsheets for calculations and manipulation of large datasetsBasic SQL, HTML, CSS and JavaScript knowledge, or willingness to learnA genuine passion for digital marketing, technology and user experienceAbility to think outside the box and bring new and innovative ideas to the tableA “Learner's Mindset” - willing to experiment with technology to create solutionsKnowledge of POPIA best practicesUnderstanding of how to manipulate large data setsThe ability to work successfully in a team, supporting remote colleagues with campaignsComfortable following technical processesExcellent data and visualisation skillsComfortable working with data and multiple data setsGood analytical skillsThe ability to work with own initiative and to work to deadlinesConfidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner
Key Relationships
The ‘Senior Email Marketing Executive’ will work closely with, and will need to develop excellent working relationships with:
Sub Saharan African Marketing ManagersSA Content ManagerSA Digital Marketing ManagerRegional Head of DigitalRegional Email Marketing Specialist
QUALIFICATIONS and EXPERIENCE
- Matric (Grade 12)
- Bachelor’s degree in Marketing, Advertising, or a related field
- A background in date segmentation and audience targeting
Benefits
Benefits including:
Competitive Salary. Company contribution to Medical Aid and Pension / Provident Fund Opportunity for Growth and DevelopmentHybrid working (Work from home and office)
Employment Equity
Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.