About this role
We’re looking for a TikTok Shop & Live Commerce Manager to own and scale TikTok Shop into a major revenue-driving channel for a haircare company.
This role sits at the intersection of creators, content, live shopping, and performance media, turning TikTok-native trends into real-time commerce. You’ll build a seamless TikTok commerce engine—moving fast, iterating constantly, and staying deeply connected to the TikTok ecosystem.
What You’ll Do Own TikTok Shop strategy and execution end-to-end Build and manage a high-performing creator and affiliate ecosystem Launch, run, and optimize TikTok Live shopping events Translate trends, audio, and creator insights into shoppable content fast Partner with Growth and Paid Media teams on Spark Ads strategy and scaling Optimize PDPs, offers, bundles, and fulfillment flow to improve conversion Track performance daily and iterate based on data, not opinions
Requirements
Ownership Mentality: Operates like an owner and drives initiatives from concept to execution Speed & Agility: Thrives in fast-moving environments and embraces rapid iteration Data-Driven Thinking: Makes decisions grounded in metrics and performance insights Creativity with Purpose: Blends bold creative ideas with measurable impact Collaborative Spirit: Works seamlessly across teams and with external partners
Role-Specific Competencies TikTok Ecosystem Fluency: Deep understanding of TikTok Shop, Live, UGC, Spark Ads, and affiliate tools Creator Operations Management: Experience scaling creator programs, managing briefs, and tracking performance Content Strategy & Merchandising: Strong instinct for product bundling, offers, and conversion-focused storytelling Commerce Execution: Familiarity with PDP optimization, fulfillment workflows, and operational levers that impact sales Live Production Know-How: Hands-on experience running, directing, or optimizing TikTok Lives for revenue
What We’re Looking For Proven experience scaling TikTok Shop or social commerce channels Strong creator-management and performance-marketing instincts Comfortable operating in ambiguity and moving fast Obsessed with TikTok trends, creators, and commerce innovation