About this role
We are seeking a Senior Creative Strategist to help drive e-commerce growth through high-performing creative strategy. This role blends creative leadership + performance analytics, owning the full paid media creative lifecycle—from ideation to production to performance reporting.
You will build and execute conversion-driven creative strategies across Meta, TikTok, Connected TV (CTV), and Linear, ensuring every creative concept is aligned with the brand’s value propositions, customer insights, and direct response performance standards.
This is a high-impact role for someone who is equal parts storyteller, strategist, and operator—and who thrives in fast-paced performance environments.
Key Responsibilities
1) Paid Media Creative Strategy + Brand Alignment
Develop a deep understanding of brand value propositions, customer personas, and positioning Translate product benefits into winning angles, hooks, and messaging frameworks Help define and articulate the overall creative vision for performance growth across paid channels
2) Digital Storytelling + Creative Direction
Craft compelling digital narratives that strengthen brand story and product differentiation Provide creative direction for video + static assets, ensuring consistency with brand aesthetics and messaging Develop high-performing creative concepts designed for attention, engagement, and conversion
3) Creative Production Ownership
Own the end-to-end paid creative production process: ideation and creative brief development collaboration with editors/designers feedback and iteration cycles asset finalization and delivery scheduling coordination analysis and reporting Manage and review agency deliverables and provide clear, actionable feedback Maintain organized workflows and strong cross-functional communication with internal teams and vendors
4) Shoot Strategy + Oversight
Spearhead shoot planning and execution in collaboration with internal content leadership Lead shoot briefs and ensure production outputs align with performance strategy and brand quality Coordinate and support influencer/creator content production intended for paid testing and scaling
5) Creative Testing, Iteration, and Scaling
Deliver approximately 5 batches of creative tests per week, including: net new concepts adapts iterations Partner with media buyers and eCommerce stakeholders to manage: creative testing plans performance evaluation scaling and iteration processes
6) Performance Analysis + Optimization
Measure creative success using: Creative metrics: thumbstop ratio, CTR, hold rate Performance metrics: CVR, CAC, ROAS Analyze ad account performance and develop data-driven creative hypotheses Identify what’s working vs. not working and continuously refine strategy for creative growth
7) Process & Department Support
Build and maintain communication systems with project managers, vendors, and leadership Support department building by improving creative production workflows, feedback loops, and operational efficiency
Requirements
5+ years of experience leading paid creative strategy (DTC/eCommerce strongly preferred) Proven experience leading creative strategy across multiple paid campaigns/accounts Strong balance of creative vision + analytical decision-making Portfolio of performance creatives where you led: strategy and ideation production ownership creative direction Experience leading the production process for paid social assets, including shoot briefing/oversight Strong understanding of creative performance metrics and optimization methods Excellent project management skills; able to handle multiple projects simultaneously Strong written and verbal communication skills Experience working with influencers and content creators Passion for food/cooking is a plus (culinary industry experience is a bonus) Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)