About this role
Position: Content Lead - Viral / Absurdist Formats
Location: Remote (Global)
Employment Type: Full-Time
Type of contract: Independent contractor
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️
Role Overview:
We’re hiring someone who understands “brain-rot”, absurdist, fast-attention content across YouTube, TikTok, and Instagram—at both a systems and creative level. This person will own format design, creative direction, and performance across client channels while managing creatives and client relationships.
This is not a posting role. This is a format, people, and a performance ownership role with emphasis on filmmaking, organic storytelling, and platform-tailored virality.
Responsibilities:
Design and iterate viral content formats optimized per platform (YouTube, TikTok, IG) for retention, CTR, and engagementConceptualize, storyboard, and oversee production with filmmaking and organic storytelling principlesTranslate chaotic internet culture into repeatable, scalable content systems across multiple platformsLead editors, writers, and designers with clear creative directionOwn content performance and iterate quickly based on analytics (retention, engagement, velocity)Manage client communication, feedback loops, and expectationsExperiment aggressively and kill formats that stop performingEnsure speed, quality, and consistency across all outputs Requirements:
Proven experience producing viral content across multiple social platforms (YouTube, TikTok, Instagram)Strong creative experience in filmmaking, organic content creation, and storytellingDeep understanding of hooks, pacing, pattern interrupts, and platform-specific formatsAbility to engineer repeatable virality, not just hope for luckExperience managing creatives and keeping output fast without chaosComfortable defending creative decisions with clientsHighly organized, decisive, and execution-focused Nice to Have:
Experience managing multiple client channels simultaneouslyFamiliarity with analytics dashboards across platformsBackground in short-form content successfully translated to long-form Success Metrics:
Increased engagement, retention, and CTR across all managed channelsConsistent viral performance driven by repeatable formatsHigh creative output without quality degradationClients trust the strategy because the results back it up Who This Is Not For:
People chasing one-off viralityMeme curators without execution disciplineCreators who resist structure, feedback, or accountability