About this role
The Role
We are hiring a Vice President of Marketing to generate demand. This role owns top of funnel. You will drive awareness, pipeline, and energy around the brand. This is not a passive role. You will test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
You will work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
What You’ll Own
Top of funnel demand generation
Paid ads across search, social, and new channels
In person events, field marketing, and partnerships
Product launches and new product storytelling
Brand voice, messaging, and positioning
Creative experiments including stunts and viral moments
Marketing attribution and pipeline influence
Hiring and managing a small, high output marketing team
What Success Looks Like
Consistent inbound leads that convert
Clear link between marketing and pipeline
Events that drive real conversations, not just swag
Fast launches with real customer pull
A brand people recognize and talk about
Why Thera
Room to experiment and move fast
Direct ownership of outcomes
A product people actually like
Support for creative risks that work
About Thera
Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform. We help founders and their teams stop worrying about operations and get back to building. We are backed by Y Combinator and early stage investors and are growing quickly.