About this role
- 10 years post qualification experience is required with two or more years in health communication. - Leading/ facilitating on how media and emerging technology platforms can be used creatively for project implementation in the context of National Awareness Campaign; - Facilitate in prioritizing key behaviors based on formative research; - Challenge and inspire teams to think differently about media channels and platforms; - Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences; - Provide thought leadership in the following areas: consumer behavior, creative media engagements, emerging media, accountability and measurement; - Bring forward opportunistic ideas proactively to take advantage of new technologies, launches, pop-culture and current events in real-time; - Help create and present ‘intelligence’ reports in audiences and the latest trends such as connected TVs, social media, start-ups, emerging technology, cause marketing, pop culture, retail shopping, connected devices, internet of things, wearables, content, etc.; - Go above and beyond simply making recommendations - play an active role in implementation and management of idea-centric strategy; - Collaborate with stakeholders to develop successful communication strategies; - Follow industry and financial trends in assessing impact of communication plans; - Oversee that projects follow guidelines and are delivered on time; - Supervise, monitor and estimate success of national awareness campaigns and report them to the management regularly. - Masters in Mass Communication with 10 years of hands-on experience in Project Communication Strategy Development preference from HEC recognized University, Recognized by HEC or from recognized institute. Experience in health related PSDP projects will be given preference. 10 years post qualification experience is also required with two or more years in health communication - Merit Location of Job: Islamabad - Working knowledge and understanding of all channel disciplines, including Media, Shopper/ Promotional, PR, Social, Experiential, Multicultural, etc. - Age relaxation has already been added.