About this role
Overview
As the GBS Executive Advisor for APAC, you will serve as the regional interlock for the GBS persona, bridging the Global GTM Center of Excellence and regional project organizations. You will drive the execution of go-to-market (GTM) strategies for the GBS portfolio tailored to APAC, championing CXO engagement and ensuring operational excellence through regionalized activation and measurable impact. This role is ideal for a results-oriented leader with a passion for customer-centricity, AI-driven innovation, and cross-functional collaboration.
Key Responsibilities
Regional GTM Interlock: Serve as the primary regional point of contact for the GBS persona, coordinating between the Global GTM COE and regional project organizations to ensure aligned strategy execution and effective knowledge transfer.Activate Global GBS GTM strategy for APAC by leading the immersion and activation of initiatives within distinct regional beats, driving scalable and consistent execution across internal teams to maximize pipeline generation, progression, new net annual contract value (NNACV), and sustainable growth for the region.Establish regular operating cadence with Field leaders to align business objectives, target account lists, and execution plans.Engage directly with a broad set of CXO prospects and customers, focused on the Head of GBS persona, ensuring their needs are understood and met. Foster strong relationships and drive adoption through practitioner-led advisory and feedback loops.Design and execute scalable engagement models that reach multiple prospects and customers simultaneously, maximizing impact and pipeline generation.Collaborate with Marketing and Industry teams to elevate, simplify, and transform GBS messaging, ensuring clarity and impact across all channels in the region.Measure, analyze, and refine business KPIs and Regional OKRs to track performance and drive continuous improvement. Provide actionable insights to leadership and stakeholders.Partner with Global GTM COE to share regional market intelligence, competitive insights, and emerging technology trends to inform AI-native GBS GTM strategy and positioning.Represent the company at industry events, panels, and executive forums.Foster a culture of innovation, collaboration, and continuous improvement across the regional GTM ecosystem. Practitioner experience in GBS, shared services, or operations roles is strongly preferred.7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role.Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.Deep experience engaging with senior stakeholders and influencing executive decision-making.Strong analytical, communication, and storytelling skills with ability to translate global strategy into regional execution.Experience in SaaS, cloud, or enterprise technology preferred.MBA or equivalent advanced degree preferred. Work Personas
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Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
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