About this role
Responsibilities
Role Introduction We are seeking an experienced Senior Creative Designer to join TikTok LIVE Operations in London. You will own creative execution for EU & UK LIVE campaigns and programs, partnering closely with Ops, Product, Partnerships, and the EMEA + central design teams to raise creative quality, consistency, and business impact.
- Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints. - Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards. - Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage). - Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn. - Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality. - Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness. - Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs. - Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.
Qualifications
Minimum Qualifications - Bachelor's degree or equivalent experience - Experience creating illustrations and (3D and 2D) - Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio - Highly creative, organized, and able to work independently with little direction; ability to multitask - Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment
Preferred Qualifications - Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness. -Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets. - Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5). - Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs. - Experience supporting offline events and producing print/physical deliverables. - Software / Tools:Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)