About this role
Company Profile:
Our client prides itself on being a leading distributor of lifestyle products in the Philippines. The company aspires to continue its leadership by distributing products that merge functionality, technology, and lifestyle trends, offering innovative solutions to consumers and retailers alike.
This is an exciting opportunity for a Digital Marketing Specialist to join a dynamic team and contribute to the company’s growth.
Job Overview:
We are looking for a Digital Marketing Specialist to manage all social media pages and execute paid campaigns on Meta Ads and Google Ads. The role includes creating ad creatives, managing budgets and targeting, monitoring performance, and optimizing campaigns. The ideal candidate is data-driven, stays updated on trends, and delivers measurable results across all digital marketing efforts.
Duties and Responsibilities:
Plan, launch, and optimize paid campaigns on Meta Ads and Google AdsManage budgets, bidding strategies, and audience targeting to achieve performance goalsDevelop and test ad creatives, copies, and formats in collaboration with creative teamsMonitor and analyze campaign performance, providing clear insights and recommendationsConduct A/B testing to improve CTR, CPA, ROAS, and overall campaign efficiencySet up and maintain tracking, pixels, and conversion eventsPrepare regular performance reports and dashboards for internal and external stakeholdersStay up to date with platform updates, best practices, and industry trendsRequirements
3+ years of hands-on experience managing Meta and Google Ads campaignsStrong understanding of paid media metrics and performance optimizationExperience with audience targeting, remarketing, and lookalike audiencesWorking knowledge of analytics and tracking toolsAbility to manage multiple campaigns and priorities in a fast-paced environmentStrong analytical and problem-solving skills
Job Type: Direct Employment
Employment Type: Full-time
Location: Sucat, Paranaque City | Hybrid (3 days onsite and 2 days work-from-home)
Work Schedule: Monday to Friday
9:00 am to 6:00 pm Philippine Time
Industry: E-Commerce/Retail