About this role
Position: Copywriter
Location: Remote (Global)
Employment Type: Full-Time
Type of contract: Independent contractor
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️
Scope of role:
This is a hands-on, performance-minded copywriter role, not a passive brand-writing position.
You’ll be responsible for translating scientific credibility into compelling, conversion-focused messaging across the full marketing ecosystem. Your work will directly influence awareness, education, trust, and revenue.
You should be equally comfortable crafting sharp ad headlines, long-form editorial, product storytelling, and executive thought leadership—while continuously optimizing based on data and feedback.
Responsibilities:
1. Content Creation & Execution
Write high-impact copy across campaigns, email, SMS, product pages, ads, blogs, and social channels. Develop product and packaging copy that translates complex science into clear, benefit-driven storytelling. Adapt core brand messaging into channel-specific formats that drive engagement and conversion. 2. Campaign & Performance Support
Partner with design, growth, and lifecycle teams to execute launches and evergreen initiatives. Produce A/B test variants for headlines, CTAs, and paid media copy to improve performance metrics. Write SEO-informed editorial and blog content to support organic growth and authority. 3. Thought Leadership & LinkedIn Support
Draft and refine short- and long-form LinkedIn content to support brand and founder thought leadership. Translate internal expertise (R&D insights, innovation milestones, industry commentary) into credible, outward-facing narratives. Maintain a consistent executive voice that reinforces scientific authority and leadership POV. 4. Internal Communications & Brand Hygiene
Audit and refresh internal-facing copy (brand decks, SOPs, sales enablement, CX macros) for consistency and clarity. Identify gaps or inconsistencies in messaging and proactively recommend improvements. Ensure internal teams are aligned with current positioning, voice, and narrative standards. 5. Voice Consistency & Cross-Team Collaboration
Maintain strict adherence to brand voice and editorial guidelines. Iterate on the creative based on performance insights, feedback, and testing results. Support PR, retail, and partnership copy needs as required.
Requirements:
3–6+ years of copywriting or content marketing experience in beauty, skincare, or wellness. Proven ability to write across formats—from high-performing ad copy to long-form editorial. Strong grasp of tone modulation across audiences and platforms. Experience collaborating with creative, growth, and lifecycle marketing teams. Comfort using data and analytics to inform optimization (CTR, open rates, conversions).
Core Skills:
Conversion-focused copywriting SEO & content strategy Paid media copy (Meta, TikTok, YouTube) Email & SMS marketing Social content & editorial development Loyalty and subscription program messaging Content flywheel development
Platform Experience:
Google Workspace (Docs, Sheets, Slides), Adobe Suite, Notion, Figma, Slack, Frame.io, Shopify Plus, Meta, TikTok, YouTube, Klaviyo, Postscript