About this role
Responsibilities
About the Team As the TikTok Mall Strategist, you will drive the long-term vision and operational execution of TikTok Mall in Indonesia. You will act as the bridge between business strategy, data analytics, and cross-functional teams to identify growth opportunities, optimize resource allocation, and build a sustainable ecosystem for brand merchants. This role requires a blend of strategic thinking, operational rigor, and a deep understanding of Indonesia's digital commerce landscape.
Roles & Responsibilities: - Lead the development and execution of TikTok Mall's mid & long term roadmap, focusing on merchant growth, user experience, and ecosystem sustainability. - Define and prioritize high-impact initiatives (e.g., exclusive mall benefit, Mall IPs, localized content ecosystem) through data-driven insights and market analysis. - Partner with product, marketing, logistics, and merchant operations teams to align strategies and ensure seamless implementation of initiatives. - Drive collaboration with TikTok's regional and global teams to leverage best practices and resources. - Design and optimize tiered merchant programs to enhance loyalty and drive GMV growth. - Identify gaps in merchant support and launch to improve their performance. - Monitor key metrics (merchant retention, user conversion, content engagement) and conduct in-depth analysis to identify bottlenecks and opportunities. - Build predictive models to allocate resources efficiently (e.g., traffic boost) and evaluate ROI of strategic initiatives. - Stay ahead of industry trends and competitor moves to position TikTok Mall as the preferred platform for brands. - Engage with local merchants, influencers, and consumers to gather feedback and iterate on strategies.
Qualifications
Minimum Qualifications: - 5+ years of experience in strategy, business analytics, or operations roles, with at least 1 year in e-commerce or digital platforms. - Proven track record of leading strategic projects, with a deep understanding of Indonesia's cultural and business nuances. - Entrepreneurial spirit with a bias for action in fast-paced environments. - Strong communication skills to influence senior leaders and external partners. - Passion for e-commerce innovation and a customer-centric mindset. - Prior experience in MBB consulting, top-tier internet companies, or global brands is strongly preferred.
Preferred Qualifications: - Strategic Mindset: Ability to translate ambiguous challenges into actionable plans, balancing short-term goals with long-term vision. - Data Fluency: Proficient in SQL, Python, or similar tools; experience with BI platforms (e.g., Tableau, Power BI). - Cross-Cultural Agility: Demonstrated success working in multicultural environments; fluency in English and Bahasa Indonesia is a plus. - Operational Excellence: Track record of driving complex initiatives from ideation to execution, collaborating with multiple stakeholders. - Candidates with experience in content-commerce ecosystems (e.g., Instagram Shopping) are strongly encouraged to apply.