About this role
Who we are As one of Europe’s leading InsurTechs, backed by Allianz X, Portage, and White Star Capital, our purpose is simple: Protecting the World of Our Customers. Across our European hubs in Germany, the UK, and Switzerland, over 400 Clarkees combine cutting-edge technology with deep human expertise to build the ultimate "Insurance Companion in Your Pocket".
Your Impact
At CLARK, you are joining a culture of simplicity, reliability, and care. We provide the playing field, you provide the impact. We don't hire experts to maintain the status quo, we hire them to elevate it. Ready to step onto the field?
Here is how you can shape our journey as Head of Paid Search (m/f/d):
Your tasks We are seeking a strategic, data-driven Head of Paid Search (m/f/d) to own and scale CLARK’s PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax, App Campaigns, Demand Gen), as well as leadership capability - balancing rigorous optimisation with the ability to set vision, forecast growth, and influence senior stakeholders.
Experience in insurance, fintech or other high-regulation, high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments, manage strict compliance considerations across different regulatory landscapes, and optimise toward down-funnel commercial outcomes.
This role is reporting into the Director, Paid Media and is a vital part of Clark Central Growth organisation.
Your key responsibilities:
Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy. Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels. Lead, mentor, and develop a high-performing in-house global paid search team Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories. Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing Develop sophisticated keyword, audience and creative strategies tailored to local market propositions Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics
What you bring Must have:
5+ years in Paid Search with proven ownership of multi-million budgets Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc) Strong capabilities with Google Ads, Microsoft Ads and GA4 Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting. Prior leadership experience managing teams, agencies, or internal partners across regions
Nice to have:
Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors Experience working across additional paid media channels (paid social, programmatic, display and video) German as first or second language, besides English
Your Benefits - Why CLARK At CLARK, you don't just work; you shape things. To help you give your best, we support you with a package that combines flexibility, security, and personal growth.
We give you real choice and autonomy:
Work 100% remotely or in a hybrid setup from our modern offices in Germany Workation option of up to 182 days within a 12-month period from more than 50 countries, subject to applicable legal, tax, and social security regulations 30 vacation days, with an extra half day on December 24 and December 31 Flexible working hours, allowing you to structure your workday in a way that fits your life We invest in you, professionally and personally: 2 paid Impact Days per year to support your voluntary or community engagement A wide range of development formats including hackathons, leadership programs, internal trainings, and monthly Lunch & Learn sessions Access to internal and external learning and development opportunities Team spirit: Quarterly workshops and annual global events strengthen our cohesion across borders. To give you peace of mind and let you focus on the things that are really important: Attractive employer contributions to an occupational pension scheme Exclusive employee discounts and partner offers At CLARK, you can simply be yourself! Diversity, equal opportunity, and mutual respect are not slogans for us: They are embedded in how we work together and how we make decisions.
(These benefits may differ based on the country of employment)