About this role
At every, we’re building a brand around making feeling and living better effortless, and language plays a central role in how people experience that promise.
We’re looking for a Senior UX & Content Writer to own written communication across our customer experience, from product flows and account UX to emails, landing pages, educational content, and long-form storytelling.
This role sits in the Brand team, reporting to the Director of Brand & Product Marketing, and works very closely with Digital Product, CRM, and Acquisition, making it ideal for someone with a strong UX writing background who also enjoys shaping content throughout the entire customer journey.
You’ll help turn product and brand direction into clear, human language, playing a key role in transforming every into a truly content-driven, user-centric brand.
What you'll do Own UX writing across the customer journey
Craft UX copy for: account dashboard subscription management onboarding and retention flows empty states, guidance, and system messages Ensure clarity, consistency, and tone across all product touchpoints Work closely with Product, Design, and Engineering to improve user experience through language
Turn product and brand direction into clear, human language across product flows, emails, and web content
Turn brand and product marketing direction into clear, convincing copy Shape how product value and “feeling better” are communicated — without health claims or jargon Collaborate with Brand and Product on campaigns and launches to ensure messaging lands across touchpoints
Write across key content surfaces
Write engaging, conversion-oriented website and landing page copy Create impactful CRM content (emails, lifecycle messaging) Develop customer education content: guides, articles, and branded materials Ensure a cohesive voice across UX, marketing, and education
Support editorial, SEO & content systems
Write long-form blog content aligned to brand themes and search intent Participate in keyword research and SEO/G/AEO strategy Refresh and optimize existing content Upload and maintain content in our headless CMS (Sanity) Help build structured content systems (library, taxonomy, workflows)
Who you are A highly skilled writer
Experience writing content for DTC emails, landing pages, UX copy, SMS, educational content, and long-form articles. Deep understanding of tone, structure, and customer and user motivations. Strong English (C2), can write English-first with excellent grammar, clarity, and nuance. Native German also with excellent grammar, clarity, and nuance.
SEO-competent
Comfortable with keyword research, content clustering, and search intent. Skilled in on-page optimization and metadata. Familiar with schema basics (FAQ, article markup). Able to monitor performance and spot improvement opportunities.
Comfortable with complexity
Loves managing many content surfaces at once. Strong in structuring information and designing workflows. Enjoys shaping content systems, not just writing. Able to thrive with ownership and autonomy.
Experienced
5–8+ years in content writing, content management, or SEO-focused editorial roles. Ideally in DTC, wellness/health, subscription, ecommerce, or consumer tech. Experience with headless CMS (e.g., Sanity) is a plus but not required.
Working style
Independent and proactive Fast, but high quality Organized and systematic Comfortable collaborating across CRM, Brand, Product Energized by helping consumers build healthier habits with less effort
Please provide a portfolio in your application.