About this role
Marketing Strategy & Business Planning
• Conduct in-depth market, competitor, and consumer insights analysis to formulate long-term and annual marketing strategies aligned with overall business goals. • Develop holistic annual marketing plans aligning with business go-to-market (GTM) strategies, clarify market positioning, target audience, core MKT objectives, and resource allocation for product lines. • Provide strategic marketing recommendations to support business decision-making and drive revenue and market share growth. Product Launch End to End planning and execution
• Lead end-to-end strategic marketing planning and execution for new product launches, covering positioning, messaging, timeline, channel integration, and resource coordination. • Collaborate with Product, Sales, R&D, Supply Chain, and Global Marketing teams to align cross-functional strategies and ensure launch success. • Establish data evaluation systems to monitor launch performance and optimize strategies dynamically. Brand Strategy & Integrated Communications
• Implement brand strategy and communication planning to enhance brand awareness, reputation, and user preference, per alignment with Brand & MKT center. • Unify brand tone, storytelling, and visual identity across all consumer and trade touchpoints. • Manage agency resources and oversee creative, content, and campaign delivery to support brand strategy. Digital & E-Commerce Marketing Strategy
• Design and implement full-channel digital marketing strategies (owned, paid, earned) to expand reach and user engagement. • Formulate growth strategies, including product content, campaign activation, and conversion optimization. • Build performance tracking and optimization mechanisms to improve marketing ROI continuously. Marketing Capability & Operational System Building
• Develop standardized marketing toolkits: product positioning, core messaging, value propositions, and sales enablement materials, and training systems. • Establish and optimize marketing processes, workflows, and best practices to improve efficiency and quality. • Ensure all marketing activities and materials comply with brand guidelines and strategic direction. Omnichannel & Retail Experience Strategy
• Develop omnichannel marketing activation strategies that integrate online and offline consumer journeys. • Lead Optimize in-store experience design and retail execution standards to deliver consistent brand experience. • Collaborate with sales and retail teams to translate product value into immersive consumer experiences at touchpoints.
n/a
Your ZEISS Recruiting Team