About this role
Responsibilities
About the team: At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About the role: The Industry Operations Client Solutions team helps formulate industry strategy and identify growth opportunities. In order to deliver industry-specific solutions and methodologies across the LATAM region. Nurture accounts through high touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a key pillar for this team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.
Responsibilities:
Being a Consultant to clients and internal stakeholders - We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help top clients link their marketing objectives to their business goals - Able to combine product developments, market landscape and competitor activities to give clients, agencies, and internal teams a holistic view of strategic next steps - Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions - Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward - Establish TikTok part of client's Always-on Full-Funnel platform; able to make meaningful connections between upper and lower funnel strategy, especially around TikTok Shop business
Account Management, Campaign Management & Reporting - Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success - Sense check/challenge media plans and provide suggestions to set clients up for success - Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business - Own conversations around TikTok Shop business, helping clients to scale GMV via assortment and creator strategies that ultimately drive ShopAds revenue - Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits - Prioritising tasks by urgency level and impact in alignment with Brand Partnerships Managers
Stakeholder Management & Revenue Impact - Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts - Understanding the scope of various cross functional teams and whom to approach for what purpose - Pushing through product adoption, programs and packages built around specific company or market level priorities - Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies - Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team - Proactively sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings
Qualifications
Minimum Qualification(s): - Years of experience in account management/client services roles in digital marketing/eCommerce - Ability to analyze data and identify insights to assess campaign performance - High written and oral proficiency in Spanish and English is required due to frequent communications with stakeholders based in Spanish-speaking markets. - Experience operating advertisers' campaigns with a deep understanding of their business challenges - Proficient in campaign management, setup and optimization
Preferred Qualification(s): - Proactive attitude with excellent data analytical skills in Excel/PowerPoint - Ability to work in a dynamic and fast-paced environment - Willingness to take frequent business trips across LATAM regions
Please submit your resume in English in order to be considered