About this role
Job Requisition ID #
26WD97759
Position Overview
Reporting to the Japan Marketing Director and operating in a hybrid capacity, the Account Based Marketing (ABM) Manager is responsible for driving new business acquisition through targeted account-based marketing strategies in Japan.This role focuses on new business acquisition, working closely with sales to identify, prioritize, and engage high-value accounts. You will lead the development and execution of integrated ABM programs, aligning Autodesk's solutions with customer business outcomes.
The Account Based Marketing Manager will work in a role to drive our Account based marketing activities across the selected accounts. You will manage a range of our programs targeted at engaging main members within the account clusters through micro events, content marketing, digital marketing with sales to meet the objectives set out for the customers. The Marketing Manager partners with our Japan sales team, regional ABM, field marketing, partner marketing and Comms teams to roll out marketing initiatives aligned to sales priorities and revenue targets. The ABM Manager Japan is excellent collaborator among team members. You will have experience developing our account-based marketing plans that cater to the needs of the Japanese customers. You will have great experience with analytics, measurement and Return on investment are crucial.
Responsibilities
Develop and execute account-based marketing strategies focused on new customer acquisitionDesign and implement integrated marketing programs across digital, events, content, and partner channelsDrive alignment between Marketing and Sales to ensure pipeline generation and revenue impact from ABM programsManage and optimize ABM campaign performance, including engagement metrics, pipeline contribution, and ROILeverage marketing automation, AI and data tools to personalize engagement at scaleContinuously improve ABM tactics through data-driven insights and experimentation Collaboration and Interface
Strong collaboration skills with Sales and experience in Sales-Marketing alignment modelsCollaborate with cross-functional teams including Brand, Digital, Partner Marketing, and Industry Marketing to deliver cohesive campaignsCollaborate with other Account-based Marketers, Partner Marketers, Marketing Operations partners to ensure programmatic execution of personalized campaigns to targeted accounts, and 1: few account-based marketing tactics Minimum Qualifications
5+ years of experience in B2B marketing, preferably in high-tech or software industriesHands-on experience in Account Based Marketing, demand generation, or enterprise marketingExperience working in matrixed and cross-functional organizationsProficiency in marketing automation platforms and CRM systems (e.g., Marketo, Salesforce)Strong analytical skills with the ability to interpret marketing metrics and optimize performanceExperience creating personalized content and campaigns targeting specific personas and accountsFluent in Japanese and Business-level fluency in EnglishDemonstrated ability to thrive in a fast-changing, ambiguous environment, with a strong sense of ownership to independently make decisions and drive initiatives end-to-endKnowledge of the Architecture Engineering and Construction & Manufacturing industry is a strong advantageEstimated 20% travel required #LI-JA1
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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
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When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Salary transparency Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
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