About this role
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job
We're looking for a data-driven, hands-on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth engine-from acquisition through engagement efficiency-driving measurable impact across installs, activation, and retention.
This role combines strategic leadership with operational excellence, managing a small high-impact team and budget to deliver scalable, efficient growth for Bleacher Report's digital products.
The Daily Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimizationDevelop full-funnel strategies to drive high-quality user growth and engagementLead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementalityTest and iterate on creatives, targeting, and bidding strategies to unlock performance gainsPartner cross-functionally to define measurement frameworksOwn ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and morePartner with product and design to align store presence with in-app experience and growth goalsManage and develop a small team of growth marketers across performance marketing and ASO
The Essentials 7-10+ years in growth marketing, product marketing, performance marketing, or mobile app marketingDeep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)Proven track record optimizing CAC, LTV, and ROAS at scaleStrong hands-on experience with ASO tools and strategiesExperience managing agencies and external partnersPrior people management experience (direct management of at least 1-2 team members)Highly analytical, with strong comfort using data to drive decisions and influence stakeholdersExperience in consumer apps, media, sports, or engagement-driven platforms
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $122,500.00 - $227,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.