About this role
Meta is seeking a Marketing Manager, Family of Apps Solutions Marketing who is passionate about helping businesses use technology to grow to support our portfolio of family of apps business solutions. Experience in creator marketing is a plus.The successful candidate will have experience in crafting impactful global marketing strategies that drive results. They will be a masterful storyteller that possesses exceptional skills in creating original, effective positioning, messaging, and content that resonates with varied audiences. Experience distilling complex concepts into clear, compelling narratives is essential.As this role is highly cross-functional and will work closely with Product Marketing, Industry and Audience Marketing, Sales, Research, Communications and more, they'll demonstrate a proven track record of success in cross-functional collaboration.
Marketing Manager, Family of Apps Solutions Marketing Responsibilities: Set strategy and direction for a subset of Meta's family of apps business solutions that brings solutions to life and drives outcomes.Understand and communicate the industry and competitive landscape and Meta's role within it.Craft simple, compelling and distinct positioning that helps shape and transform how businesses understand what we offer.Create source code messaging and materials for your area of business, translating positioning into enablement (e.g., decks, guides) that empower internal partners to scale the strategic thinking and messaging to small and large advertisers around the world.Measure the success of marketing efforts to understand what's working and shape plans for the future.Collaborate with key partners within Product Marketing, Industry and Audience Marketing, Sales, Research, Communications, etc. to understand their needs and identify opportunities to collaborate and activate. Consult to ensure messaging manifests consistently across the activations that matter most.Minimum Qualifications: BA/BS degree in business or a related field7+ years of experience developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agenciesExperience using data to inform marketing decisionsExperience with the digital advertising landscapeExperience synthesizing complex technology products and client needs into simple, powerful storiesCommunication and presentation experienceProject management experience and prioritizationExperience operating in cross-functional rolesExperience with agile development methodologies and experience working in a fast-paced, iterative environmentExperience with Google Workspace (G Suite) and PowerPointPreferred Qualifications: Experience with creator marketing solutions and engaging formats (i.e. short form video etc.)About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.