About this role
Responsibilities
About the team The Fast Moving Consumer Goods, Groceries and Pets team manage brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.
Responsibilities - Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Groceries and Pets. - Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality - Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs - Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion - Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools - Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers - Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint - Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets
Qualifications
Minimum Qualifications - Bachelor's Degree or equivalent practical experience - 3+ years experience in eCommerce. - Attention to detail, affinity with numbers, logical and problem solving skills - Good analytical skills and able to set up action plans based on data and experience
Preferred Qualifications - Direct experience in Groceries and Pets category - Strong understanding of Groceries and Pets industry landscape, consumer trends, and competitive environment - Proficient in Excel and PowerPoint