About this role
Job Summary: We are seeking a strategic, entrepreneurial Director of Marketing to build and lead the marketing function for the VE&CI portfolio. Reporting directly to the Portfolio Leader, you will be the senior marketing voice for VE&CI, shaping how the portfolio presents itself to founders, portfolio companies, and the broader ecosystem. You will drive M&A marketing, lead internal communications, and ensure a cohesive identity across a set of mission-driven businesses.
This role has no direct reports at the outset, with the expectation to build a team as the portfolio grows. This is a role for someone who thrives in a high-growth environment and is energized by building something from the ground up.
Job Description: About Volaris’ Education & Cultural Industries Portfolio (VE&CI)
VE&CI is a focused portfolio within a global buy-and-hold software acquirer, targeting mission-driven companies across the Education and Cultural Industries verticals. Our portfolio companies serve institutions whose work genuinely matters to the education and cultural vitality to the communities where they operate — and our role is to help them sustain, grow, and thrive. With a global geographic presence and a disciplined acquisition strategy, this is an exciting inflection point to join the team.
Key Responsibilities
M&A-Focused Strategic Brand Leadership
• Lead the development and execution of a marketing strategy aligned with VE&CI’s acquisition goals across Education and Cultural Industries globally.
• Position VE&CI as a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues.
• Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels.
M&A Enablement
• Partner with the M&A deal team to develop high-quality materials for founder outreach, presentations, and acquisition communications.
• Align marketing initiatives with deal origination strategies and pipeline priorities.
• Create targeted ABM campaigns to support active deal pipelines within target verticals.
• Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders.
Portfolio Brand & Internal Communications
• Own the VE&CI portfolio narrative, ensuring coherence and alignment across companies, geographies, and audiences.
• Develop storytelling frameworks that honour the mission-driven character of portfolio companies while articulating the value of the broader platform.
• Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged with VE&CI’s strategy.
• Serve as a communications partner to the Portfolio Leader on announcements, transitions, and strategic milestones.
PR & Communications
• Develop and execute communication plans to support acquisition announcements and broader portfolio news.
• Coordinate with key stakeholders, employees, press, and partners, to control the narrative at critical moments.
• Liaise with relevant industry media, coordinating press releases, interviews, and briefings across target verticals globally.
Digital, Content & Events
• Lead VE&CI’s digital presence, including website, social media, SEO/SEM, and content platforms.
• Produce compelling content, including but not limited to founder case studies, acquisition announcements, thought leadership, and newsletters, that builds visibility in target verticals.
• Manage VE&CI’s presence at industry events, and plan high-value founder-facing gatherings (roundtables, dinners), including end-to-end logistics, budgeting, and post-event evaluation.
Marketing Operations
• Own the marketing budget and ensure ROI-driven allocation of resources.
• Build and manage marketing systems, CRM integration, and analytics infrastructure.
• Manage external vendors (design, web, copywriting) as needed and track KPIs across brand awareness, deal origination, and portfolio cohesion.
• Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution.
Marketing Community & Capability Building
• Build and foster a community of marketing professionals across the portfolio
• Facilitate the sharing of best practices, tools, and successful initiatives
• Establish lightweight governance, standards, and scalable processes
• Support marketing capability development across business unit
• Over time, identify and help develop high-potential marketing talent across the portfolio
Note: This role may require evening and weekend hours depending on event schedules, as well as occasional domestic and international travel to support off-site events and industry engagements. What We’re Looking For
• 12–15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services.
• Genuine understanding of the importance of Education and/or Cultural Industries; a strong understanding of mission-driven organizations is highly valued.
• Proven success developing brand and marketing strategies in support of M&A deal origination and founder engagement.
• Exceptional storytelling and communication skills; able to translate complex business contexts into compelling narratives.
• Experience building and scaling digital marketing infrastructure: web, SEO/SEM, analytics, and CRM platforms.
• Comfortable as a standalone contributor with a builder’s mindset; able to set direction and deliver without a team beneath you (yet).
• Collaborative, with the ability to work closely with investment professionals and senior stakeholders across global geographies.
• Experience in decentralized or matrixed organizations is an asset.
• Bachelor’s degree in marketing, communications, or related field; Master’s or MBA is an asset.
• Based in or near the Greater Toronto Area is preferred; exceptional remote candidates will be considered.
• The salary for this role starts at $150,000 CAD
Worker Type: Regular
Number of Openings Available: 1