About this role
Key Responsibilities:
• Lead the execution of in-store with supporting digital/social media campaigns, ensuring high-quality delivery across POS, events and local activations. • Manage end-to-end campaign delivery, including timelines, briefing, production and rollout, ensuring alignment with brand and commercial priorities. • Brief and coordinate with internal teams (commercial, operations) and external agencies to ensure joined-up campaign delivery. Including: • Ensuring campaign assets are utilised effectively and the appropriate information is provided by the buying team to support campaigns • Working closely with the Operations team to ensure best in class execution at store level. • Working closely with the commercial and regulatory teams to ensure all campaigns are compliant and commercially aligned. • Support Senior Marketing Managers / Head of Marketing in the development of the annual brand and activation plan, contributing insights and recommendations. • Responsible for driving the implementation of the marketing strategy (across store activation) and setting clear KPIs for campaigns. • Monitor competitor activity and consumer trends, sharing insights to inform future campaigns. Undertake continuous analysis of the competitive retail community pharmacy environment and emerging consumer trends. • Support the management of activation budgets, including tracking spend, creating POs, raising risks and identifying efficiencies (managing ROI where possible). • Working with the Senior Marketing Managers, manage external agencies, ensuring high-quality delivery and value for investment. • Identifying PR opportunities through the development of a strong PR campaign to support the annual marketing brand plans. • Support the development and execution of brand partnerships and supplier activations, ensuring strong in-store presence and customer relevance. • Assist in the delivery of sponsorship and community initiatives, helping to strengthen local brand presence. • Following each campaign, evaluate the performance of the activity to measure effectiveness and recommend any improvements. • Track and evaluate campaign performance, delivering post-campaign analysis and actionable recommendations • Qualifications, Experience & Skills Required:
• Bachelors and/or Masters Degree in Marketing • 3-5 years’ experience in Brand Management. • Full clean driving licence and access to own vehicle.
Competencies:
• Proven track record of success in a brand manager role with strong agency management experience. • Ambitious with the ability to work in a dynamic and fast-moving environment. • Flexible and proactive approach to the role. • Excellent presentation skills. • Experience in retail or a passion for driving the role of community retail pharmacy is advantageous.