About this role
Job Description:
General Manager – Asia, RYOBI Location: Hong Kong or Ho Chi Minh City
Role Summary Reporting to the Group President, the General Manager – Asia, RYOBI is a senior leader responsible for driving the full P&L performance, strategic growth, and market expansion of the RYOBI brand across Asia.
This role will lead the development and execution of a comprehensive regional business strategy, including product, marketing, distribution, and commercial execution. As a key member of the global leadership team, this individual will own the end-to-end business across Asia, ensuring alignment with global brand strategy while tailoring approaches to local market dynamics. The General Manager will build, lead, and scale a high-performing cross-functional organization, including Product Management, Marketing, Sales, and Commercial Operations, to accelerate growth and strengthen RYOBI’s market position across key Asian markets.
Essential Responsibilities Strategic Leadership & Business Ownership
• Own full P&L responsibility for the RYOBI business across Asia, including revenue growth, gross margin, cost structure, and profitability. • Develop and execute a 3–5 year regional growth strategy, including market expansion, channel development, and portfolio optimization. • Drive annual operating plans, including sales, margin, pricing, and mix targets, with clear accountability for results. • Identify and pursue new market entry opportunities, partnerships, and distribution strategies across Asia. • Act as the primary regional leader, representing the Asia business with executive leadership.
Innovation & Product Strategy
• Lead the development of regional product and innovation strategies aligned with global RYOBI direction and tailored to Asian consumer and professional needs. • Partner with global product development teams to shape and execute innovation pipelines. • Ensure product portfolios address local market requirements, competitive positioning, and price architecture. • Drive disciplined portfolio management, including lifecycle planning, cost optimization, and SKU rationalization.
Market Intelligence & Commercial Excellence
• Establish a deep understanding of Asian customers, end users, and channel partners, translating insights into actionable strategies. • Monitor competitive landscape, emerging technologies, and category trends to inform decision-making. • Lead regional go-to-market strategies, including channel mix (retail, e-commerce, distribution), pricing, and promotion. • Drive data-informed decision making, including business cases, ROI analysis, and performance tracking.
Cross-Functional Leadership
• Lead and align cross-functional teams across Sales, Product, Marketing, Supply Chain, Finance, and Operations. • Ensure strong coordination between regional and global teams to drive execution excellence. • Oversee sales and distribution strategy, ensuring strong retail and channel partnerships across Asia. • Drive operational efficiency, including demand planning, inventory management, and cost control.
Organization Building & Talent Development
• Build, lead, and develop a high-performing regional leadership team. • Establish clear organizational structure, roles, and succession plans to support future growth. • Foster a culture of accountability, collaboration, and high performance. • Serve as a change agent, embedding processes, discipline, and behaviors required to scale the business. • Mentor and develop leaders to expand capability across markets and functions.
Qualifications / Requirements
• 12+ years of progressive experience in general management, product leadership, or commercial leadership within consumer goods, power tools, or adjacent industries. • Proven success with full P&L ownership in a regional or multi-country leadership role. • Demonstrated ability to develop and execute growth strategies across diverse Asian markets. • Strong background in product strategy, innovation, and go-to-market execution. • Track record of building and leading high-performing, cross-functional teams. • Deep understanding of distribution channels in Asia (retail, e-commerce, and/or professional channels). • Highly strategic, analytical, and results-oriented with strong business acumen. • Ability to operate effectively in a fast-paced, high-growth, dynamic environment. • Excellent communication and executive presence, with experience engaging senior leadership. • Strong leadership capabilities with the ability to influence across global and regional teams. • Willingness to travel extensively across Asia as needed.