About this role
The VP, Product Marketing is responsible for setting the strategic vision and leading the execution of all product marketing initiatives, including go-to-market strategy, thought leadership, and sales enablement. This role drives the creation of compelling, differentiated narratives that build brand authority, increase awareness, and scale demand generation and pipeline growth. Leading the Product Marketing team, this individual partners closely with product, sales, and customer success to accelerate deal cycles, improve win rates, and drive revenue. Success in this role requires a deep understanding of market trends, customer needs, and the competitive landscape, along with the ability to clearly articulate and position solutions in ways that resonate with target audiences.