About this role
WES is seeking an Associate Director, Content Marketing to oversee B2C and B2B content marketing programs that drive revenue, attract new audiences, prioritize customer service, and reflect WES's unique value proposition. Reporting to the Senior Director, Business Development & Sales, this role will be responsible for managing the middle of the sales funnel, defining, and executing the content development strategy for B2B and B2C initiatives. This AD will directly supervise a Content Marketing Analyst and serve as a liaison with enterprise communications, collaborating on message and media development to effectively engage target markets and enhance marketing channels.