About this role
POSITION SUMMARY The Senior Brand Marketing Manager will help bring innovation to life across our portfolio through best-in-class new product launches. Sitting on the Brand Marketing team, this position will play a critical role in shaping how new products show up in the market—ensuring launches are rooted in clear product storytelling, strong brand expression, and thoughtful go‑to‑market (GTM) strategy. This role will partner closely with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, acting as the connective tissue across teams. This position will lead launch strategy, will orchestrate the marketing content process, and champion social‑first, consumer‑centric execution that drives impact across channels, including DTC and Amazon.