About this role
Responsibilities include: • Perform market research, uncover customer needs, and develop a deep understanding of market trends and the competitive landscape to assist in portfolio strategy for both existing products and new product development • Develop, as well as score and assess any submitted ideas for new products and services • Scientific decision-making ability to act as a technical lead during development of products with assistance from other technical experts and strategists • Project expected revenue by analyzing trends and results, establishing pricing strategies, recommending selling price, and monitoring costs, competition, supply, and demand • Conduct build/buy/partner analysis as part of development efforts • Develop and deliver effective value propositions and contributes to business plan with top-level messaging • Ensure that all tactical marketing content presents an integrated marketing message to Rockland customers • Implement launch plans and marketing strategies with Marketing and Sales through web pages, email blasts, literature, and promotions, as well as optimization of SEO, PPC and internal web searches • Monitor sales performance of products, collect customer feedback, and guide strategy changes • Represent Rockland at conferences, meetings, and tradeshows • Perform other duties as assigned
Qualifications: • 2+ years of experience in product marketing within life science • Ability to interact with all levels of management • Commercial mindset and ability to drive change • Must be able to communicate (both orally and written) in a well-organized and professional manner • Highly competent with organizational, project management, and negotiating skills • Ability to handle multiple simultaneous priorities in a high-volume work environment • Must have the ability to work with others and maintain strong working relationships with members of other departments • Problem solving and multi-tasking skills • Desire to be an integral part of a growing business
Education: • Bachelor’s degree in biology, biochemistry, or related field • Master’s degree or PhD preferred