About this role
Job Type: Full-time, long-term contractor Workplace: Remote Schedule: Full-time, aligned with U.S. business hours (Eastern Time Zone) Compensation: $1,500 - $2,000 USD
We're seeking a self-driven LinkedIn Content and Marketing Strategist to join our team full-time. This versatile role combines content creation, design, and video strategy for founder-focused personal branding. You'll work independently to manage end-to-end content production while collaborating on overall brand direction. The position requires strong writing skills, adaptability, and a proactive mindset. Perfect for someone who thrives wearing multiple hats in a dynamic marketing environment.
Own and execute a LinkedIn-centric marketing strategy for founders and executives, turning personal brands into lead-generating, credibility-building assets that support sales outreach and business growth.
This is not a generalist marketing role. It requires someone who lives and breathes LinkedIn and understands the nuance of writing as a founder, not a company.
1. Founder Personal Brand Strategy (Primary)
Develop and own LinkedIn personal branding strategies for founders/executivesTranslate founder voice, lived experience, and POV into authentic contentBalance personal storytelling with company positioning and commercial goalsOptimize profiles to support outcomes (leads, speaking gigs, authority)2. Content Strategy & Execution
Build and manage LinkedIn content calendars (daily or high-frequency posting)Create posts, thought leadership pieces, case studies, and narrative contentStay current with LinkedIn content trends and algorithm behaviorEnsure content feels native, human, and non-generic3. Collaboration & Client Management
Run weekly or regular planning sessions with founders to extract content ideasAct as a strategic partner, not just a content producerManage feedback sensitively — founders are highly protective of voice and tone4. Revenue & Sales Enablement Alignment
Create content that supports sales outreach and lead nurturingAlign marketing output with KPIs like:Leads generatedCall bookingsEngagement tied to business goals (not vanity metrics)Work closely with sales to ensure messaging consistencyRequirements
Deep, hands-on LinkedIn expertise (non-negotiable)Proven experience managing founder or executive personal brandsDirect responsibility for content performance, not just postingDemonstrated ability to write in multiple distinct founder voicesExperience tying content to real outcomes (leads, visibility, authority)Native understanding of what actually works on LinkedIn todayStrong strategic thinking + execution (can plan and write)Exceptional copywriting with a human, authentic toneHigh emotional intelligence when working with foundersStrong project management (can handle multiple clients/accounts)Benefits
• Access to a $200k+ perk marketplace with instant discounts on 150+ services • Access up to 50% of approved earnings before payday (no credit checks or fees) • On-time, in-currency pay