About this role
Position: TikTok Content Strategist & Creator
Location: Remote (Global)
Employment Type: Full-Time
Type of contract: Independent contractor
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️
Scope of the role:
We’re looking for a TikTok-native content strategist & creator to help scale our organic and performance-driven TikTok presence. This role sits at the intersection of trend forecasting, analyzing content, creative strategy, and hands-on content creation—turning insights into scroll-stopping videos that drive engagement, discovery, and revenue.
You’ll own the TikTok content roadmap end-to-end: from spotting trends early → developing creative concepts → filming/editing content → iterating based on performance. This is a highly collaborative role working closely with Growth, Creative, Influencer, and Paid teams.
If you live and breathe TikTok, understand what actually converts (not just what looks pretty), and know how to move fast without losing brand voice—this role is for you.
Responsibilities:
1. TikTok Strategy & Planning:
Own and execute the TikTok content strategy aligned to brand, growth, and product prioritiesBuild weekly and monthly content calendars tied to launches, campaigns, and cultural momentsTranslate performance insights into clear creative briefs and content themesIdentify whitespace opportunities across formats (UGC, trends, education, POVs, product demos)2. Content Creation (Hands-On):
Concept, script, film, and edit TikTok content optimized for performanceCreate native, platform-first videos that feel authentic—not overproducedTest multiple hooks, angles, and storytelling structures per conceptRapidly iterate based on performance data and trend velocity3. Trend & Culture Monitoring:
Stay ahead of TikTok trends, sounds, formats, and creator behaviorsQuickly adapt trends in a way that feels on-brand and commercially relevantKnow when to jump on a trend—and when not to4. Performance & Optimization:
Track and analyze content performance (views, engagement, saves, CTR, conversions)Partner with Growth/Paid teams to identify high-performing organic content for amplificationUse learnings to continuously refine hooks, formats, and creative direction5. Cross-Functional Collaboration:
Partner with Influencer/Affiliate teams to align organic content with creator strategiesWork with Creative and Brand teams to maintain consistency in tone and visual identitySupport product launches with high-impact TikTok storytelling
Requirements:
1-2+ years creating and/or strategizing TikTok content for a brand or creator accountDeep understanding of TikTok trends, algorithms, and creator cultureProven ability to create content that drives both engagement and conversionStrong storytelling instincts with an obsession for hooksComfortable being on camera and directing others on cameraHighly organized, fast-moving, and comfortable with testing/learning quicklyData-informed creative thinker (you care about performance, not vanity metrics)
Bonus Points:
Experience in beauty, haircare, wellness, or lifestyle brandsFamiliarity with TikTok Shop, affiliates, or live shoppingExperience repurposing organic content into paid adsStrong POV on what makes content convert vs. just a trend
Why You'll Love This Role:
High ownership and creative freedomDirect impact on brand growth and revenueFast-paced environment where great ideas actually get shippedOpportunity to shape the voice and direction of a fast-growing brand on TikTok