About this role
Job Title: Operations Specialist (Data Analyst, App Operations, Email Marketing) Job Type: Full-time / Remote Work Hours: PST
Job Overview:We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing/CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.
You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.
Responsibilities:Data Analytics + Business Insights
Pull, analyze, and interpret data from multiple sources to drive decision-making across the business Write and optimize SQL queries to extract insights and create reporting structures Build dashboards, metrics, and recurring reporting (funnels, cohorts, retention, CAC/LTV, conversion, churn, etc.) Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.) App Operations
Own operational workflows tied to app performance and user experience Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.) Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows) Collaborate with cross-functional teams on app-related operational needs and performance insights Email Marketing / CRM (MoEngage)
Manage and optimize CRM flows and campaigns using MoEngage Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback Segment audiences using behavioral + profile-based data A/B test messaging and sequencing and report performance Ensure consistent tracking and reporting across CRM campaigns and attribution sources Platform Ownership + Operational Excellence
Become an expert in the tools and platforms used and ensure they are integrated and working properly Support internal teams with data access, reporting, and operational workflows Help improve processes for efficiency, accuracy, and scalability across the business Tools & Platforms You’ll Work With
Mixpanel (app analytics + performance) SQL databases AppsFlyer (app attribution) Everflow (affiliate tracking) Retool (BI + internal tools) Eventbrite (events ops) MoEngage (CRM + email marketing) Custom Admin tools (matching, payments, and operations) Custom App Admin (app operations)
What Success Looks Like (First 90 Days): Clean, reliable reporting across core KPIs (app, CRM, acquisition, retention, conversion) Improved segmentation and lifecycle campaign performance Strong visibility into app performance + operational workflows Clear recommendations implemented from analytics insights Smooth operation and ownership across the platforms listed aboveRequirements
Must-Have:
Advanced SQL skills (able to write complex queries and work with multiple databases) Strong experience pulling, analyzing, and synthesizing data to drive business decisions Comfortable working across multiple platforms and managing operational workflows Analytical mindset with the ability to translate insights into clear recommendations and execution High attention to detail and strong organizational skills Nice-to-Have:
Experience with MoEngage or another enterprise CRM platform Experience with attribution tools like AppsFlyer Familiarity with affiliate tools like Everflow Experience building dashboards and internal workflows in tools like Retool Startup or fast-paced operations experience