About this role
Revpanda Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. We are looking for a Conversion & Affiliate Performance Specialist to join our team and help maximize the performance of our affiliate websites. The role sits between sales, site management, and analytics, with a strong focus on ensuring that the right brands are listed on the right pages for the right markets, while continuously improving conversion rates.
Responsibilities:
• Monitor and improve conversion funnels across all geos and brands, especially registration → First Time Deposit (FTD).
• Ensure correct casino listings on the right country pages: correct bonuses/promos, licensing, localization, country-specific requirements.
• Use tools like Google Search Console (GSC), Ahrefs, internal Aggregator, Voluum to analyse traffic, SEO, conversion, and affiliate performance metrics.
• Identify oversold or underperforming geos (countries) and propose redistribution of traffic, portfolio adjustments, or new brand onboarding, with actionable fixes.
• Conduct brand audits: evaluate brand/platform performance (conversion, retention, regulatory compliance, payment methods etc.).
• Collaborate with Sales, Site Managers, SEO / Content, and Product teams to implement changes, tests, and optimizations.
• Design and run A/B tests and multivariate tests on landing pages, flows, offers, creatives to increase conversion.
• Continuously monitor performance, prepare reporting dashboards, track KPI trends, and deliver insights and recommendations to increase revenue and reduce waste.
• Ensure compliance with geo-specific laws, advertising policies, licensing requirements etc.
Requirements:
• Industry Knowledge: Experience in iGaming / Casino / Affiliate marketing landscapes, with understanding of tier-1, tier-2, tier-3 geos.
• Analytics & Tools: Proficient in Voluum or similar affiliate tracking tools; Google Search Console; Ahrefs (or equivalent SEO tools); good grasp of site analytics (GA4 or similar).
• Conversion Optimisation Experience: Experience running A/B tests, multivariate testing; identifying funnel leakages; UX / CRO best practices.
• Technical & Product Understanding: Ability to understand different casino platforms (payment methods, KYC, geo restrictions), merchant / brand requirements.
• Attention to Detail: Ensuring listings are correct, copy is localized, promotions are accurate, licensing information is displayed, etc.
• Communication & Cross-Team Work: Able to convey insights, work with content, design, product, operations, etc.
• Data-Driven & Problem Solver: Comfortable diving into data, spotting anomalies, coming up with hypotheses and testing them.
What we offer:
• Diverse career growth opportunities
• Friendly and supportive colleagues
• Highly competitive salary and bonuses
• Performance-related bonuses
• "Refer a friend" bonus
• Possibility of successfully managing work-life balance
• Advanced benefits package (public holidays, additional days off, etc).
• Paid trainings and work-related courses