About this role
Title: Media Outreach/Public Affairs Specialist - Sr (contingent 034)
Location: APG, MD
Demonstrates a basic understanding of federal government public relations/affairs. A secret security clearance is required.
Responsibilities include:
Provide public affairs and digital media support services to enhance and implement communications strategies in alignment with CPE IEW&S's mission, objectives, and goals.
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• Support implementation of the organization's public affairs programs, policies, events, and activities to include correspondence, messaging, and campaigns that span the different levels of Project and Product Management.
• Develop and implement a comprehensive social media strategy, across multiple platforms, including content calendars, platform management, analytics tracking, and performance optimization using industry-standard tools.
• Provide multimedia support, including photography and basic graphic design to support public affairs campaigns, leadership messaging, and event documentation.
• Create, manage, and publish engaging content – in various formats – across digital platforms (e.g., websites, social media, newsletters) ensuring consistent branding, messaging, and alignment with command priorities.
• Foster and maintain relationships with social media managers across the DoD, monitor partnering platforms to cross pollenate messages.
• Monitor community activities and coordinating participation in events and public forums.
• Prepare recurring reports and assessments on social media performance and return on investment to inform leadership decision-making and guide future efforts.
• Development of relevant content in specialized areas of public affairs activities such as, DoD publications, press, radio, and TV relations, tradeshow relations and community relations..
• Demonstrates an understanding of federal government public relations/affairs.
• Establishes and maintains relationships with key personnel, communications staff, as well as organizational stakeholders across all functional areas to ensure effective communications and change readiness capabilities.
• Collaborates with clients to develop successful complex communications strategies and tailored and integrated communications plans with associated metrics and analysis, including the execution of those plans; Plans, prepares and disseminates publicity concerning the client's organization through newspapers, periodicals, and audio and visual communications media, including the Internet.
• Responsible for curating relevant content to reach target audiences; managing published content; monitoring, listening and responding to users to cultivate an informed public; developing and expanding community outreach efforts.
• Responsible for informing the public about how organization activities will impact the community, and coordinating and managing an organization's response to negative events as they occur.
• Responsible for designing, creating and managing outreach campaigns; and reporting metrics and return on investment.
• Recommending, executing, and maintaining all communication strategies, plans, and message management processes.
• Performs assignments in specialized areas of public relations activities such as press, radio, and TV relations, tradeshow public relations and community relations.
• Responsible for communication measurement results and recommending adjustments to strategic plans and execute accordingly.
• Possesses excellent communication skills and is familiar with traditional media marketing as well as online/internet marketing.
• May provide overall guidance and shaping with regard to managing and implementing and editorial calendar.
• Familiarity with technical aspects of various communications mediums including but not limited to social and digital media platforms.
Education/Experience:
• Bachelor Degree and a minimum of ten (10) years' experience in public affairs/public relations or a related filed is required.
• Minimum of eight (8) years relevant military service can be utilized as related experience.
• DINFOS accreditation, or similar, desired but not required; Published articles may be requested to demonstrate experience.
• Demonstrated experience in DoD, Army, Intel Community or related federal sectors desired.
• A secret security clearance is required.