About this role
The Digital Marketing Manager drives the execution, performance, and continuous optimization of the company’s website experience. This role blends hands on CMS execution and light front end development with data driven digital marketing and optimization. Working closely with front end designers, content creators, and marketing peers, this individual translates approved designs into high quality live web experiences while actively improving traffic quality, engagement, and conversion rates through analytics, SEO, and CRO best practices. This role is ideal for a technical, detail oriented digital marketer who enjoys both building and optimizing—someone who can execute in the CMS, analyze performance, and continuously improve the website as a growth channel.