About this role
The Marketing Asset & Content Specialist is responsible for managing and optimizing Red Roof’s marketing assets, with a primary focus on property photography as a key driver of booking performance. This role owns the coordination, quality, and execution of hotel imagery across the portfolio, ensuring properties are accurately represented, visually compelling, and aligned with brand standards. High-quality, complete, and up-to-date photography is critical to how guests evaluate and choose our hotels, making this role an important contributor to conversion and revenue. In addition, the role provides flexible support across marketing initiatives, acting as a generalist resource to help maintain consistency and execution across the team.