About this role
The Social Media Specialist is responsible for developing and executing social media strategies that increase brand awareness, engagement, and customer loyalty across all digital platforms. This role creates compelling content, manages community engagement, analyzes performance metrics, and identifies opportunities to amplify Parker's Kitchen's brand presence through organic and paid social initiatives. The Social Media Specialist collaborates closely with Marketing, Communications, Operations, and community partners to produce innovative content, support company initiatives, and create meaningful customer interactions both online and in person.