About this role
Performance Marketing Specialist The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing programs that drive measurable pipeline and revenue growth. This role focuses on data-driven demand generation across paid media, search, social, and other digital channels to generate high-quality leads and accelerate conversion through the funnel. This position requires a blend of analytical thinking, campaign management expertise, and close collaboration with sales, marketing operations, and content teams to ensure marketing investments translate into business results. Responsibilities: Plan, execute, and manage multi-channel demand gen