About this role
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Job Description
About the Role (Role purpose / objective) This role is responsible for leading the development of digital capabilities within the company’s Marketing and Commercial Operations function. The incumbent will drive digital strategy, capability building, platform adoption, data-driven commercial excellence, and cross-functional collaboration to enhance customer engagement, marketing effectiveness, and commercial execution, while ensuring compliant operations in the pharmaceutical business environment. How you will contribute: (Key accountabilities and responsibilities) Digital Capability Strategy and Planning
• Develop mid- to long-term digital capability strategies, annual plans, and transformation roadmaps aligned with the company’s marketing and commercial priorities. • Identify capability gaps and opportunities across digital marketing, omnichannel engagement, analytics, content enablement, and commercial execution. • Define capability objectives, milestones, and success metrics, and ensure effective implementation. Digital Tools, Platforms, and Enablement
• Lead the deployment, adoption, and optimization of digital tools and platforms that support marketing and commercial teams. • Partner with internal stakeholders and external vendors to enhance platform functionality, usability, and business impact. • Ensure digital platforms, workflows, and user support models meet business needs and operational standards. Capability Building and Training
• Build digital capability frameworks, learning journeys, and training programs for marketing and commercial teams. • Strengthen organizational capabilities in areas such as omnichannel engagement, CRM utilization, digital content activation, campaign effectiveness, and data-driven decision-making. • Coach teams and leaders on digital ways of working and adoption of new capabilities. Data-driven Commercial Excellence
• Promote the use of data, analytics, and digital insights to improve customer targeting, engagement effectiveness, and commercial performance. • Work with commercial operations, IT, analytics, and business teams to translate digital data into actionable business recommendations. • Support the development of dashboards, KPIs, and reporting mechanisms to track digital adoption and business impact. Cross-functional Collaboration
• Work closely with Marketing, Commercial, Medical, DD&T, Data & Analytics, Compliance, Legal, and other relevant functions to drive digital initiatives. • Ensure alignment between business priorities, technology solutions, and change management efforts. • Coordinate digital transformation initiatives across brands, functions, and field teams. Compliance and Governance
• Ensure digital activities, platforms, and capabilities comply with pharmaceutical industry regulations, data privacy requirements, and internal company policies. • Establish governance processes for digital tools, content workflows, platform usage, and capability development. • Promote a strong compliance mindset and responsible digital practices across the organization. Skills minimum education, knowledge or experience required to be successful in role.
• Strong understanding of digital transformation in pharmaceutical marketing and commercial operations. • Strong capabilities in capability building, change management, stakeholder management, and cross-functional collaboration. • Excellent skills in project management, business planning, and execution. • Familiarity with digital platforms, CRM systems, analytics tools, and omnichannel engagement models • Strong results orientation and strategic acumen. • Excellent leadership, communication, and influencing skills. • Strong problem-solving and execution capabilities. • Able to thrive in a fast-paced and matrixed business environment.
Locations Shanghai, ChinaBeijing, China Worker Type Employee Worker Sub-Type Regular Time Type Full time