About this role
The Manager of Marketing Strategy leads the creation and execution of innovative, data-driven strategies that drive growth, brand awareness, and member engagement. Serving as a key partner to business unit stakeholders, this role champions a customer-first approach, leveraging insights to enhance marketing effectiveness across channels. The leader will shape campaigns from awareness through retention, mentor the marketing team, and transform the function into a customer insights driven operation. By integrating data, analytics, and industry research, this role delivers actionable recommendations that improve acquisition, loyalty, and overall customer experience while advancing Holiday Inn Club Vacations’ mission to provide world-class vacation experiences.