About this role
Job Summary:
Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities:
• Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
• Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
• Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
• Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
• Budget Management: Manage budgets and bid strategies to maximize ROI for clients.
• Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
• Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Required Skills and Qualifications:
• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
• At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
• Proficient in using The Trade Desk platform.
• Strong analytical skills and experience with statistical analysis and financial modeling.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:
• Certification in the Trade Desk platform.
• Experience in an agency setting.
Benefits:
• Competitive salary with 401K matching.
• Comprehensive health, dental, and vision insurance.
• Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
• Opportunities for training during the initial 90-day period which requires more on-site presence.
$70,000 to $85,000