About this role
The National Aquarium is seeking a Director of Performance Marketing to lead paid media and digital marketing strategy, multiple agency and contractor relationships and other performance marketing functions. Build relevancy with key audiences, achieve revenue and attendance goals, drive reputational growth, and support strategic priorities. The Director leads the Performance Marketing team, ensuring that output is aligned with and achieves Marketing’s key objectives and KPIs in audience acquisition and engagement, brand and reputational management and thought leadership. Additionally, this individual will be tapped for leadership roles on various organizational steering committees as well as relevant external committees.