About this role
At Western Pacific Crane, the Sales Representative role drives profitable revenue growth by building strong customer relationships, expanding market presence, and increasing sales penetration across an assigned territory. The Outside Sales Representative is responsible for developing new business, growing existing accounts, and delivering a high level of customer satisfaction across equipment, rental, parts, and service offerings. Success in this role comes from a strong customer focus, consistent follow-through, and the ability to identify opportunities that support both customer needs and branch growth objectives.