About this role
The Private Label Packaging Graphic Designer is responsible for developing and executing packaging and visual brand systems that bring private label products to life across all customer touchpoints. This role translates product strategy into compelling brand stories through design, ensuring packaging clearly communicates value, differentiates at shelf, and aligns with brand positioning. This also role helps establish scalable design systems, workflows, and brand standards that support efficiency and consistency across categories. By partnering closely with Merchandising, Marketing, and supplier teams, this position plays a key role in driving cohesive brand experiences that support product launches, enhance customer engagement, and contribute to overall sales performance.