About this role
The AVP, Direct to Consumer Sales, owns the strategic direction of GAINSCO’s direct to consumer channel (D2C), translating the company’s D2C vision into an evolving channel strategy that maximizes growth potential. This role will re-build the current channel and continue to advance the technology platform with a customer centric focus. Responsible for the acquisition funnel and all of the key performance indicators of the channel. This role is responsible for building and maintaining a D2C team that will evolve as the channel grows while partnering with Field Operations and across the organization.