About this role
LabX Media Group is seeking a strategic, results-driven email marketing professional to lead email marketing initiatives across multiple brands, with a focus on promoting digital events including webinars, online symposiums, and virtual summits.
Reporting to the Manager, eMarketing Services, this role is responsible for driving the performance and optimization of event marketing campaigns while ensuring operational excellence across the campaign lifecycle. Working closely with internal stakeholders and the webinar production team, the successful candidate will develop and execute data-driven strategies focused on audience engagement, registrations, conversion performance, and continuous improvement.
The ideal candidate combines strong analytical and strategic thinking with hands-on execution experience and proven leadership capabilities. They will play a key role in standardizing processes, improving campaign performance through testing and optimization, and scaling best practices across the business.
In addition, this role will lead and mentor a team of two Campaign Specialists, ensuring projects are delivered accurately, professionally, and on schedule.
Products supported
• Digital Summits (LM)
• Custom Webinars
• Online Symposiums
• Editorial-Led Webinars
• Ask the Expert Programs
Role breakdown:
• 10% – Administrative responsibilities, including email management, meetings, reporting, and task coordination
• 10% – Team leadership and people management, including 1:1s, coaching, and team development
• 20% – Hands-on campaign execution and supporting team workload where required
• 25% – Stakeholder collaboration, campaign reporting, and strategic partnership with Roxanne’s team
• 35% – Strategic planning, SOP development, process optimization, testing, and continuous performance improvement
Ownership metrics:
• Open Rate (filtered metric)
• Click Rate (filtered metric)
• Click-Through Rate
• Conversion rate
• Registration / Unsubscribe Rate
• Registrations
Measures of success:
• Identify and improve underperforming email campaign metrics
• Deliver accurate and consistent campaign reporting to stakeholders
• Be the go-to for in-depth campaign analysis or troubleshooting
• Implement structured testing and optimization processes
• Support Campaign Specialists in maintaining strong QA and attention to detail
Application Procedure:
• Internal Posting
• Application deadline: June 26th, 2026
• Interviews will be conducted the week of June 29th by Amy (Associate Director, Marketing) and Mikaela (Manager, eMarketing Services)