About this role
Marketing Loyalty Specialist at Backroads. Location: Berkeley, California, United States. Role: lead loyalty, collaborate CRM, own referral Requirements: 4+ years in B2C loyalty marketing, CRM, brand community; strong communicator; project management; experience with marketing automation (Salesforce Marketing Cloud); guest segmentation and journey mapping. Category: Marketing Seniority: Mid Level Tools: Salesforce Marketing Cloud Commitment: Full Time Workplace: Onsite Languages: English