About this role
Influencer Marketing Lead at Digitas (Publicis Groupe). Location: Bogota, Bogotá, Colombia. Role: creating campaigns, managing relationships, evaluating performance Requirements: Senior role (6+ years) to develop, implement and optimize influencer marketing strategies; select and manage influencers; measure campaign performance using metrics and analytics tools (Google Analytics, Hootsuite, CRM). Category: Marketing Seniority: Senior Level Tools: Marcel, Udemy, LinkedIn Learning, Google Analytics, Hootsuite, CRM, Instagram, TikTok, YouTube Commitment: Full Time Workplace: Hybrid Languages: Spanish