About this role
Lifecycle Marketing Lead at Wati. Location: Chennai, Tamil Nadu, India. Role: Journey mapping, Automation workflows, Churn prevention Requirements: 4+ years in CRM, Lifecycle, or Retention Marketing; strong behavioral triggers; marketing automation experience; capable of mapping, building workflows, and analyzing data; strong copywriting and A/B testing. Category: Marketing Seniority: Senior Level Tools: HubSpot, Marketing Automation, A/B Testing, Email Marketing, In-app Messaging Commitment: Full Time Workplace: Hybrid Languages: English